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Haima Concept Coupe Making the Debut in Auto China 2006

On Nov. 18th, AUTO CHINA 2006 is held at China International Exhibition Center in Beijing. Haima, as an independent carmaker makes its world debut and this is the first time for Haima to be on the same stage together with FAW. Haima seems to be more and more confident on its road of self-dependence.


Haima Booth

As a first global automotive exhibition, Beijing International Automotive Exhibition has been an important stage for automotive manufacturers around the world to show their new products and demonstrate their corporate images and capabilities. It is known that AUTO CHINA 2006 is the biggest automotive exhibition ever either for its scale or for the number of exhibition participators. The grand scale, strong product lineup of exhibitors and complete range of brands have been its clear features. Naturally self-dependent Haima hopes to attract enough attentions on such a stage.

Haima's debut at AUTO CHINA 2006 shows its four vehicle models and a self-developed engine among which the first self-developed concept coupe S1 and HM483Q engine are first unveiled. Concept Coupe S1 inherits the design idea to project a swift and animate sporty character by varieties of substantial and tensive body lines, which is deemed to be a masterpiece of Haima. And Family, Happin and Freema, as leading products in the market, won't miss such an exhibition easily. Especially for Family, the first-developed model, has won a broad commending and an average sales volume of more than 10,000 per month since its market launch two months ago.

Haima Concept Coupe------S1

"The self-dependence of Haima is an eruption after years of accumulation." From the launch of first Haima brand vehicle – Family, promoting its service brand "Blue Wrench" to high-profile sponsorship of the 1st tour of Hainan International Cycling Race plus the debut of the first concept coupe S1 and self-developed engine, Haima has proceeded a lot in just a few months. As some experts of automotive industry comment, "Haima strides forward on its road of self-dependence stably and calmly."

For China Automotive Industry, it is consequential for China carmakers to transfer their operation mode from "Made in China" to "China Innovation". Haima's debut at automotive exhibition in Beijing does not only demonstrate its products but show more about its devoted and disimpassioned attitude to self-dependence.